Relevance of International Human Resource Management

Importance of International Human Resource Management The investigation of International Human Resource Management is fine in the event that you are going to work in a huge Multinational Enterprise, yet has no pertinence for people who are going to work in little firms. Do you concur or oppose this idea? Offer reasons and suitable guides to help your response. This paper embarks to show that the investigation of universal human asset the executives is good for people who are going to work in little firms whether in an administration or laborer limit . It is noticed that a â€Å"small firm† could possibly be worldwide and with the end goal of this conversation it is expected that the induction is that they are most certainly not. This paper will exhibit that through indicating that an energy about various ways to deal with work there can be benefits for the individual representative and the supervisor. Further advantages will be seen through showing that severe adherence to acknowledged national traditions and culture can negatively affect business achievement. There will likewise be a conversation on how people and organizations should know about the undeniably multicultural nature of the British workforce. To open this discussion it is important to characterize what is implied by the term â€Å"international human asset management†. Examination concerning the term proposes that the accentuation lies on the most proficient method to work the human asset the executives work in worldwide organizations and that it is worried about the similitudes and contrasts of overseeing in various nations and how to coordinate a business culture across global limits. Notwithstanding, it is discovered that little consideration is given to the way that the UK has an undeniably global workforce and while they might be dependent upon the frameworks, systems and laws of the UK, they way they think and work is emphatically influenced by their own national culture which may fluctuate altogether to that of the UK. The BBC reports that â€Å"(a) record 582,000 individuals came to live in the UK from somewhere else on the planet in 2004, as indicated by government expertsâ€Å" (BBC 2005, p. not given). They further propose that this flood is important to help the UK economy develop as most of these vagrants have gone to the nation to work. The Times paper bolsters this in announcing that â€Å"Britain required laborers for 600,000 opening, including low-paid employments that were regularly hard to fillâ€Å" and proceeds to state that â€Å"(e)mployers are forcefully enlisting staff from other countries† (Nugent et al 2004, page not given). They additionally found that 96% of these vagrants were utilized in all day work (Nugent et al 2004). This shows the UK workforce is getting progressively global and different. The fundamental contentions for the expansion in familiarity with global human asset the board would appear to pressure the weights on chiefs working in worldwide organizations. For instance of this, Trompenaars et al disclose to us that â€Å"(i)nternational supervisors have it extreme. They should work on various premises at any one time. These premises emerge from their way of life of starting point, the way of life where they are working and the way of life of the association which utilizes them† (Trompenaars et al 1997, p. 3). In any case, the author would contend that similar difficulties likewise face those working in an exclusively UK based business as they become progressively liable to be working with and for associates who start from nations other than the UK and have distinctive social desires. To have the option to guarantee that the working connection between bunches is a profitable and positive one, every individual would profit by a comprehension of certain par ts of global human asset the board particularly in the zone of culture where perspectives towards authority, inspiration, and pay and acknowledgment may change. A further advantage of consciousness of various human asset the board practices might be the acknowledgment that UK based organizations might have the option to embrace positive parts of different nations work practices and societies. Mullins (2005) states, there are advantages to be found in a business taking a gander at how it’s national culture might be restricting their capacity to be deliberately serious. He proceeds by refering to Trompenaars who felt that his own work â€Å"helped directors to structure their encounters and gave bits of knowledge to them and their associations into the genuine wellspring of issues confronted while overseeing across societies or managing diversity† (Trompenaars 1999, p. 31. refered to in Mullins 2005, p. 43). Against the contention for people who are going to work in a little firm examining global human asset the executives is the scope of territories such a theme covers. Global human asset administrators need to have an energy about the laws and arrangements of the nations their boss works in and while this may important to a UK worker, it's anything but a zone they would consequently have the option to impact or change. This carries us to the inquiries of whether as opposed to worldwide human asset the board, what we are talking about is the administration of decent variety both from the perspective of a chief who directs crafted by a multicultural workforce or the instance of an individual laborer whose associates begin from an assortment of social foundations. Streams bolsters this point and expresses that â€Å"(d)ifferences in national culture may have a direction on how associations manage one another and furthermore on conduct inside associations which include a blend of nationalities† (Brooks 2003, p. 264). Francesco and Gold state that â€Å"managers must create hierarchical frameworks that are adaptable enough to consider the significance of work and the overall estimation of remunerations inside the scope of societies where they operate† (Francesco et al 1998, p. 144) and while when saying this, they implied it to be applied to worldwide associations, the equivalent can be supposed to be valid for those working in a multicultural situation broadly based. Mullins concurs with this in saying that â€Å"there are various generally excellent reasons why we could helpfully comprehend social contrasts (and likeness) at work, in view of new mindfulness adding to our own viability and also to the achievement of authoritative goals† (Mullins 2005, p. 44). He proceeds to state that â€Å"there could in this way be preferences of culturally diverse mindfulness which include: expanded mindfulness; affectability to distinction; scrutinizing our own suspicions and information; decre asing numbness, bias and hatred† (Mullins 2005, p. 44). For instance, an administrator with an overwhelmingly British social foundation may need to adjust their persuasive procedures for people from societies where acknowledgment through commendation is more exceptionally respected than a monetary reward. From the scholars own understanding, a typical UK practice of publicizing singular execution levels was seen as profoundly demotivating and a wellspring of anxiety among a prevalently Asian workforce. Adler recommends there are inbuilt risks where multi-social groups work â€Å"(m)istrust including generalizing; miscommunication with potential for diminished precision and resultant pressure; process challenges, that is inability to concur when understanding is required or even what comprises understanding while showing up at decisions† (Adler 1997, refered to in Mullins 2005, p. 44). To beat these likely issues, there must be a comprehension and valuation for the human asset the board frameworks of different societies as these will impact the work desires and practices of the workforce. The Chartered Institute of Personnel and Development (CIPD) consider the to be if assorted variety as being pivotal. They state that â€Å"(t)oday, numerous associations are out-thinking and outflanking their rivals by utilizing decent variety as a technique for guaranteeing long haul achievement and advantageâ€Å" (CIPD date not known page not given). They bolster his view by including that â€Å"(i)n the essence of evolving socioeconomics, a narrowing ability pool and an undeniably worldwide commercial center, supporting the inventiveness, advancement and concealed capability of associations is vital† (CIPD date not known page not given). A further viewpoint to be considered is the lawful prerequisite for organizations to grasp assorted variety in their workforce. Since the 1970s there has been an expanding measure of enactment in the UK identifying with pay balance and sex and racial segregation. In any case, a CIPD study found that 68% of respondents gave â€Å"legal pressures† as the key driver for decent variety in their business (CIPD 2006, p. 3) recommending as opposed to a valuation for the business advantages of grasping decent variety, the significance put on these issues is expected more to a dread of the negative exposure and expenses related with legitimate activity because of segregation. The idea of universal human asset the board has been believed to be predominantly the worry of people who are to mean to work across land limits. It has been exhibited anyway that there are numerous parts of the subject that are not just appropriate to those aiming to work for a little firm, yet could likewise profit them in having the option to support social decent variety and receive great practice from different nations. The inexorably worldwide workforce in the UK and the acquaintance of enactment relating with assorted variety implies that businesses and representatives must have a familiarity with the regions of global human asset the executives that identify with comprehension and grasping social contrasts. References and list of sources. Adler, N.J. (2001). Universal Dimensions of Organizational Behavior. California, USA: South-Western College Publishing. BBC. (2005). Record migration levels to UK. Gotten to at: http://news.bbc.co.uk/1/greetings/uk/435

Classical Theorists Essay example -- Sociology, Feminist Theory, Gende

The predominant voice in human science is white, hetero and male. This is absolutely valid for the â€Å"Classical† scholars and progenitors Georg Simmel and Max Weber. Throughout the years Sociology has perceived various voices in the convention, opening the entryways for women's activist hypothesis and scholars, for example, Candace West, Don H. Zimmerman, Judith Butler, Patricia Hill Collins, Dorothy E. Smith, and Raewyn Connell. These sociologists endeavor to offer an alternate point of view from the prevailing one, a viewpoint that can discover a portion of its underlying foundations in progress of the sociological ancestors. West and Zimmerman’s Doing Gender was a fundamental sociological work. The creators declared, â€Å"the basic male and female natures are an accomplished status of target actuality, they give the basis to the varying destinies of ladies and men† (Kivisto 2011: 319). Max Weber’s sees on status praise this thought. Weber states â€Å"a status gathering can exist just to the degree that others accord its part glory or debasing, which expels them from the remainder of social entertainers and builds up the fundamental social distance† (Coser 1977: 229). West and Zimmerman proceed to talk about the contrast between sex, sex class, and sexual orientation. They additionally focus on sex, presenting that rather than a basic piece of our inclination it is a demonstration we depict day by day (Kivisto 2011). West and Zimmerman take on sexual orientation was progressive however at its very establishment is the possibility of status in American culture. By and large, sex contrast has been utilized to enslave the female sex class. Georg Simmel additionally managed status in his exposition on Fashion. He examined the lower class procuring material things to copy higher classes. Correspondingly, West and Zimmerman talked about sexual orientation shows a... ...2011). Numerous occupations that are viewed as manly get more cash-flow, for example, representative and professional football players. While educators, medical caretakers, and housekeepers generally female positions scarcely make sufficiently a to endure. It says a great deal regarding what sexual orientation we esteem in the public eye. Contending professionally wage from a women's activist point of view, would feature the opposing demonstration of showing a certain something and rehearsing another. The women's activist viewpoint may bring up that ladylike and manly are social developments. This perfect would balance the sex classification female and male (Kivisto 2011). Making â€Å"female† exercises as important as male exercises. They would acknowledge information from all gatherings. Utilize an assortment of angles to settle on choices about wages (Kivisto 2011). Attempt to disassemble the gendered hierarchal structure of the college and deny â€Å"masculine† and â€Å"Feminine†.

Summer Vacation Ideas For Students

Summer Vacation Ideas For Students What Should You Do During Summer Vacation as an International Student Home›Informative Posts›What Should You Do During Summer Vacation as an International Student Informative PostsSummer Vacation Ideas For International StudentsIf you are planning to study in the United States or Canada, you will be pleased to know that students there have up to four months of summer vacation. It’s quite a lot of free time, isn’t it? To make sure that you won’t get bored during such a long period of time, we have come up with some summer ideas for international students.Get Acquainted With Your New SurroundingsWhile studying, you probably won’t have enough time to explore the new city, but during the summer break you most certainly will. Google some important historical and cultural sights and visit them, so as to get to know more about the place you are living in. Also, you can absorb the city’s atmosphere by strolling around and enjoying local architecture, shops and restaurants.Hang out With FriendsBy that time, you will have met many new friends in your school. It would be nice to spend some time with them outside your classroom. Together, you can go hiking, have fun on the beach, go to watch a new movie in 3D or organize a movie marathon at home and so on.Enjoy Music Concerts and FestivalsIf you enjoy listening to live performances of your favorite singers and bands, both the USA and Canada can provide you with many opportunities to do that. Summer is the perfect time for music addicts, since a great deal of concerts and music festivals are held during that period of time. Just go through the announcements to see when your favorite performers will give concerts in your city or in a city not far from yours.Find a JobIf you did not manage to find a part-time job during studying year, don’t get disappointed. You will have plenty of time to find a job during the summer break. Just spend some time writing a good CV and then go to the places in your town, which are hiring students, or apply for a job online.Become a VolunteerNowadays, volunteering is very popular in both Canada and the USA. You can join this movement and become a volunteer in some local charitable organization or at your college. Just think about what issue you would like to address â€" homeless people, stray dogs, air pollution etc. Then find an organization or a group of volunteers working in that area and offer your help.As you can see, there are many ways to have a great time during summer vacations in a foreign country. We hope our summer break tips will help you understand what exactly you want to do during that period of time.

Areas of Law - Free Essay Example

Sample details Pages: 4 Words: 1103 Downloads: 10 Date added: 2017/06/26 Category Law Essay Type Cause and effect essay Did you like this example? Media report analysis 1. Identify the areas of law that are relevant to the chosen media report, and explain how they are relevant to the matters outlined in the report. Criminal Law Kelden Edward Fraser has committed a crime by breaking out a prison van at Geraldton Airport as he was being transferred to a maximum security jail due to his bad behaviours. Furthermore, Fraser was capture again as he has allegedly committed criminal offence for armed robbery. Don’t waste time! Our writers will create an original "Areas of Law" essay for you Create order Tort Law Concerning the tort law, Fraser had taken part in a roof protest which has resulted in $ 13,000 damaged including antenna and extractor fans at Greenough Regional Prison. Furthermore, Serco was negligent by carrying the prisoners without specialist officers and the Corrective Services Ministers were negligent by not sending specialised officers with the prisoners in the van. Administrative law The Corrective Services Minister Mr. Joe Francis was asked if Fraser should have been given a high risk escort but Mr. Francis stated that he would not make such remark on the departmentà ¢Ã¢â€š ¬Ã¢â€ž ¢s operational decisions. However, it has been confirmed by Mr. Francis that Fraser high security risk will be implemented and he will be transferred to Perth. Moreover, he declared that the Correctives Services Commissioner, Mr. James McMahon was reviewing the policies. Contract Law Serco Company holds a contract with the Western Australia Prison to provide transpo rt services. Property Law Properties of Greenough Regional Prison were damaged which includes antenna and extractor fans. Also, Serco property was damaged. The van in which the prisoners were travelling, Fraser and Graham kicked through the internal cells panels. 2. Demonstrate how the law functions in these various ways, by reference to specific examples within the chosen media report and the areas of law you identified in question 1. Ensures reasonable predictability in daily life Concerning the Administrative Law, the corrective minister services, Mr Joe Francis decided that considerable security risk will be implemented so that the same offence will not be repeated by Frauser or by other prisoners. Encourages and discourages certain conduct. Criminal Law will discourage Fraser and other prisoners to break out from the van or the prison itself. In our case example, Fraser will be transferred to a high security risk jail as he escaped the prison van and he was involved in an armed robbery. Thus, harsh penalties can be imposed as an incentive to engage in these conducts. Tort law will encourage the prisoners to regulate their behaviour and conduct. Our case example is that Fraser took part in a roof protest which caused a damage of $ 13000. The harsh penalties can be used against Fraser. This will encourage the prisoners to abide the rules and regulations of the prison. Grants rights and powers to individuals and groups of people. According to the rights and powers the administrative law allows Mr. James McMahon, the commissioner, to review the policies due the incidents that occurred recently by Fraser. Moreover, Mr. McMahon can legally change decision making bodies. Imposes obligations on individuals/organisations to meet their legal responsibility. According to the application of administrative law, the prisoners who should have been escorted by specialist emergency support group officers instead they were escorted with the Serco Company employees who do not have any training how to deal with prisoners. The prison officers did meet their legal responsibility and did perform their job as it should be. Allows for the enforcement of recognised rights and duties. In relation to the tort law, the negligence of Serco company sending his employees with the prisoners and the negligence of the Corrective Services Ministers by not sending specialist officers in the van, Mr Joe Francis took the decision that James McMahon has acquired the right to take decisions concerning the transport services contract offered by Serco Company. Thus, the Commissioner stated that there will be no more essential transportation of prisoners without his consent. This will done so as prisoners do not break out while transferring them to a maximum security prison. Provides remedies when an injustice has been done. In the agreement with Serco Company the Western Australia did not respect the contract. This so, as the employees of Serco has been aggrieved by the conduct of the prisoners. So, Serco Company can impose duties so as a remedy can be obtained. Property law would provide a remedy by increasing the sentence of Fraser for damaging the prison property. 3. By reference to the legal issues contained in the chosen media report, explain why it was important for the relevant party/parties to know the law in the circumstances? How did, or could, the party/parties have applied the law to their advantage? Kelden Edward Fraser the most important opponent of the media report was involved in a roof protest that caused $13000 damage in property for examples, antenna and extractor fans at the Greenough Regional Prison. Also, Fraser was alleged for an armed robbery. Thus, Fraser sentence can be increased so that he will not commit the same crime again. In spite of that, the relevant parti es knew the law. The Corrective Services Minister, Mr. Joe Francis took legal actions against Fraser. So, they decided to transfer Fraser to a high security jail for misconducts and the crime he committed. This will help to have more disciplinary prisoners who will not commit offences due to the harsh penalties that will be imposed. The parties can apply the law to their advantage by knowing their rights and impose duties so to find remedies to the specific problems. 4. How do the media influence public perceptions about the law and its administration? How might public pressure impact legislators and judges in establishing the law? Media can influence public perceptions about the law and its administration by magazines, newspapers, television, also, websites like facebook and twitter which are constantly affecting the legal, ethical and marketing conditions of the law. Media does blew out of proportion where public does believe everything they say and write. Furthermo re, media influence public with their constructive articles which does happen that these can change the perceptions about law and administration. It can be good perceptions or bad perceptions. Moreover, for example, In Mauritius the use of handheld mobile phones is prohibited. So, public pressure can have an impact on legislators and judges in establishing the law by a petition that is, addressing to the Prime Minister office or any other concern parties. So, judges are subject to public scrutiny. REFERENCES Pownall, A. 2014. Escapee part of roof stand à ¢Ã¢â€š ¬Ã¢â‚¬Å" off. The West Australian, January 8, 2014, 9. WORD COUNT: 1105

Antigone And Creon, Antagonist, Hero And Anti Hero Essay

Antigone and Creon, protagonist and antagonist, hero and anti-hero; neither character is fully one role. In the play, Antigone, there is a constant struggle to define what is a just act and whether the kings or the gods create the true laws. Antigone, desired to bury her deceased brother, Polyneices, unfortunately it was decreed a capital punishment to do so by King Creon. Antigone saw much of her family die; the only blood relative left is her sister Ismene. But it is more than closure that Antigone wants when burying Polyneices. King Creon is Antigone’s uncle (but they are no family); and certain events in the past involving Antigone’s family led to Creon becoming king, leaving many dead in the path. While Polyneices was suspected to be a traitor by Creon, this is irrelevant because to the citizens of Thebes, everyone deserved a proper burial. Antigone buried Polyneices and it ultimately resulted in her death. Although, it was not how one might have expected it to occ ur. Her reasons for doing so include fighting against patriarchy, protesting Creon’s rule, fame and the most obvious one, simply to give her brother the burial he deserves. King Creon, on the other hand, has numerous reasons why he could not repeal his ban on burying Polyneices, which consist of being certain he was a traitor, to not appear nepotistic, because he is always right, and misogyny. Without further inspection, these two characters seem opposites, clear enemies; but that is until one understand theShow MoreRelatedAntigone by Sophocles and A Streetcar Named Desire by Tennessee Williams1121 Words   |  5 Pagesliterature works of Antigone by Sophocles and A Streetcar Named Desire by Tennessee Williams. Where the characters are tragic heroes and what makes them tragic heroes is that they accept defeat for their beliefs. Antigone is a tragedy with the opposition of state laws and religious laws. The main protagonist is King Creon ruler of Thebes, who has recently stepped up to the throne, after his nephews Eteocles and Polyneices had killed each other in a war over the throne. Creon declares, that his nephewRead MoreWhat is Justice: Humanism v. Law in Antigone Essay1728 Words   |  7 Pagescan at times result in more chaos than was originally had. This conflict is no more obvious than in Sophocles’ Antigone. Antigone, the character, represents half of the struggle between what the law says is just and what we inherently deem to be morally upstanding – Creon represents the opposing side which views law and power as the ultimate dictator of life’s unraveling. Though Antigone is ultimately thwarted, she is on the side of justice rather than blindly following the law. Antigone’s empathy

ATDPTI Paper Free Essays

The supplies used by the Indians on the reservation are completely outdated and unhelpful. An example of outdated supplies on the reservation is when Arnold is still at his school on the reservation and he receives a geometry textbook with his moms name inside of it. He then realizes that this geometry book was used when his mom went to school on the reservation. We will write a custom essay sample on ATDPTI Paper or any similar topic only for you Order Now Soon Arnold had realized that his book was prehistoric he threw the book at his teachers face by accident and broke his nose. The last thing Arnold wanted to do was start the year off badly. As ell as supplies teachers are very different in the way they act and treat their students compared to the teachers at Reardon. Teachers at Arnold’s old school on the reservation have terrible methods of teaching their students. When students go to school, they depend on their teachers to teach them, but when the teachers don’t so their job right the motive for the students to learn is gone. An example of bad teaching methods or actions in the novel ADOPT is when Mr.. P who was Arnold’s teacher on the reservation was talking about how teachers were expected to beat their students if something was one wrong. The way people are treated and taught at a young age can affect the way they act for the rest of their lives. Education is a very important aspect of ADOPT but their are many more. As well as education, money and income of a household of a family has a huge impact on the way that certain families act. In the novel ADOPT one of the differences in money be;en white people and Indian people is their wealth. Wealth determines how much money you receive and depending on that income someone could be poor or wealthy. In ADAPTS Arnold happens to live in a very poor family. When Arnold gets to his new school he notices that all the white people that attend Reardon have nice clothing and Arnold also notices that his clothing is not so nice compared to the other kids. This causes Arnold to feel like he does not fit in, which does not help him specifically on his first day. Money and income also affects peoples way of life. If someone is poor then they might set lower standards than people who are not poor. When people set lower standards than they should that could be bad because that can lead to not achieving goals that they would want to accomplish. An example of setting bad standards in the novel ADOPT is when Arnold is saying that he will get nowhere in life and the only chance of him getting anywhere in life is through drawing his cartoons. He thinks this way because he does not have the money to go to college or school which makes him feel like he can get no where in life. Money is needed for many things and can help in life if available. To be healthy, one must have a certain diet that suits them. When comparing the health of white people and Indians in the novel ADOPT one ill see that the state of health of the white people is depicted better than the health that of the Indians. To survive you must eat, but this often did not happen in many families on the reservation including Arnold’s family. An example of bad health in the novel ADOPT is after Arnold and the Reardon basketball team beat the basketball team from the reservation. After Arnold had won the game he realized that the some of the players on the reservation team had not eaten the previous night. Arnold felt terrible about this and wished he could change what he had done. Another reason health is important is sickness. How to cite ATDPTI Paper, Papers

Compare and Contrast Indie-Rock and Rap / Hip-Hop Essay Example

Compare and Contrast: Indie-Rock and Rap / Hip-Hop Paper Music is everywhere you look. Turn on the T. V. and you can’t help but hear a theme song for a show, or a commercial featuring an up-and coming band. The largest portion of these ads take take their choice of music from Indie-rock and the Rap / Hip-hop musical genres. It is impossible to avoid (not that you are trying) because it is in all areas and facets of everyday life. These ads all focus on getting your attention with the music. The music keeps you interested in the ads. In turn, you sit though the commercial, with the prospect that you associate this killer tune with their product. Next thing you know, youre walking down the aisle at the local Wal*Mart, humming the tune, and you remember who’s product it was associated with. You purchase the product and the deed is done. What makes these musical genres different? There are a number of poignant differences, the biggest being the lyrical content of each style of musical genre. Indie-rock, for instance, is generally comprised of emotional topics, such as love and the loss thereof. It deals with the issues of self-loathing, being misunderstood and not fitting in. Hip-hop and Rap music on the other hand, tends to focus more on materialism, as well as some underlying emotional and sociological topics; gangs, drugs, sex, and alcohol. These mixed with hate and racially charges lyrics, creates a large range of emotion that strikes chords with the youth of today. This is one of the underlying factors in Rap and Hip-hop’s popularity. Another big difference between Rap and Indie-rock is the â€Å"sound. Indie-rock is build on the Rock n’ Roll foundation of acoustic and electric guitars melding with a good bass line and hard hitting drums. In Indie-rock, the music is as important as the lyrical content. If your lyrics are exceptional, but the accompaniment doesn’t fit the words, the song destined to disappoint. Rap and Hip-hop music, on the other hand, start with a beat. This beat generally consists of a bass line and percussion, with the occasiona l guitar. The rhyme or rap is built on top of, and around this beat. We will write a custom essay sample on Compare and Contrast: Indie-Rock and Rap / Hip-Hop specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Compare and Contrast: Indie-Rock and Rap / Hip-Hop specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Compare and Contrast: Indie-Rock and Rap / Hip-Hop specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As a result, the rap will more often then not mesh up well with the beat, as it was written with it in mind. In contrast, Indie-rock starts with the lyrics, and then music is written to match the lyrics as the artist sees fit. Economics provides yet another difference between the two genres. Indie-rock tends to be driven by middle class suburban angst. This fact tends to attracts people of that economic and sociological group. Rap and Hip-hop have their roots in the ghetto. Hence, the fans tend to be urban and in a lower income bracket. With a large portion of today young adults listening to music on a daily basis, it is no surprise that marketing has moved from jingles, to tracks off of our Cds. With most young adults exposed to these two genres of music by their friends, co-workers, and classmates, we can see the similarities in these two forms of music. Both appeal to youth and the undertones of every day life. Rap lends it’s power to the struggling who are disconnected from everyday life. Indie-rock serves the same purpose for the more fortunate yet, still disconnected. Advertisers choose the music they do because todays youth is tomorrows economy.